Philip Rosedale started Linden Lab based on a belief that innovative success stems from self-directed creation, collaboration, and openness. Like the Second Life^® world, Linden Lab is built on a non-hierarchical system which fosters and rewards creativity, individual initiative, and interactive participation.

Our guiding principles – also know as the “Tao of Linden” – steer us in our mission to help people realize their full potential by connecting them to a revolutionary virtual universe. These principles include working together, showing initiative, making day-by-day progress, being transparent and open, having fun and approaching tasks with panache.

Just as the Residents of Second Life rely on individual and collective resourcefulness to achieve their goals in a complex, vast and ever-shifting virtual terrain, so the Tao of Linden helps us achieve ours.