Press Releases


Heroes Will Be Made…with Blocks! G.I. JOE® Comes to Blocksworld®

2015-03-12 00:00:00 UTC

Players Can Create Their Own Interactive G.I. JOE Worlds


SAN FRANCISCO - March 12, 2015 - Linden Lab®, best known as the creator of the virtual world Second Life®, and Hasbro, Inc., today announced that the iconic G.I. JOE brand will be coming to Blocksworld, the popular build-and-play game for iPad.

Blocksworld lets players of all ages create fun 3D games, interactive scenarios, unique memes, models, and more, using a huge variety of blocks and a simple but powerful visual programming system. Blocksworld builders share their playable worlds in a global community and earn coins redeemable in an in-app Shop as their creations are ‘liked’ by other players. Players have already more than 2.3 million worlds in the community, from great games to impressive interactive models, and there’s always something new to play with.

Through the relationship with Hasbro, six fun new G.I. JOE games will be available for all Blocksworld players. The games present an exciting new storyline in the conflict between G.I. JOE and COBRA that ends in a cliffhanger, and Blocksworld players will be challenged to create and share their own interactive endings to the narrative.

Additionally, new G.I. JOE building sets available for purchase in the in-app Shop will include everything Blocksworld players need to create classic G.I. JOE and COBRA characters like ROADBLOCK, COBRA COMMANDER, and DESTRO; awesome vehicles like the RATTLER, SKY HAWK, and WOLVERINE; unique weapons, and more. Guided step-by-step building games make it easy for players to make playable G.I. JOE content that they can then use in any worlds they create.

“Kids love playing and creating in Blocksworld,” said Michelle Vuckovich, Linden Lab’s Director of Product for Blocksworld. “While having fun creating anything they can imagine, they’re also learning to think like programmers, game designers, and engineers - something parents and teachers can appreciate. Blocksworld’s physics and programming system are great for lasers, explosions, and all kinds of vehicles, and G.I. JOE is a perfect fit for those capabilities and our players’ interests. Blocksworld players will love the exciting new G.I. JOE games, and we can’t wait to see the creations they share to complete the storyline.”

Previously, the relationship with Hasbro, Inc., enabled Linden Lab to add TRANSFORMERS and MY LITTLE PONY content to Blocksworld.

G.I. JOE and its associated characters are trademarks of Hasbro and are used with permission. © 2015 Hasbro. All Rights Reserved.


About Linden Lab

Founded in 1999, Linden Lab is best known as the maker of Second Life, the largest-ever 3D virtual world filled entirely by the creations of its users. In 2013, the company expanded its product portfolio with Blocksworld, a lighthearted build-and-play system on the iPad for kids and grownups alike. Additionally, Linden Lab is currently developing the next-generation platform for virtual experiences, in the spirit of Second Life. For more about Linden Lab, its products, and career opportunities please visit


About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company's world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company’s Hasbro Studios is responsible for entertainment brand-driven storytelling around Hasbro brands across television, film, commercial productions and short-form. Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at and follow us on Twitter (@HasbroNews).