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Linden Lab Joins the National Cyber Security Alliance in Global Effort to Support Data Privacy Day by Becoming a 2019 Champion

2019-01-28 00:00:00 UTC


Each Jan. 28, Hundreds of Organizations and Individuals Collaborate to Generate Awareness About the Importance of Respecting Privacy, Safeguarding Data and Enabling Trust

January 28, 2019, SAN FRANCISCO, CA —Linden Lab, creator of Second Life and Sansar and a leader in virtual worlds, has announced its commitment to Data Privacy Day  ‒ an international effort held annually on Jan. 28 to create awareness about the importance of respecting privacy, safeguarding data and enabling trust – by signing up as a Data Privacy Day 2019 Champion. As a Champion, Linden Lab recognizes and supports the principle that all organizations share the responsibility of being conscientious stewards of personal information.

Data Privacy Day is part of a greater campaign that promotes awareness of the importance of privacy, highlights easy ways to protect personal information and reminds organizations that privacy is good for business. Linden Lab joins the growing global effort among nonprofits, academic institutions, corporations, government entities, municipalities and individuals to raise awareness at home, at work and school and in their communities. Through collaboration and unified, consistent messaging about privacy and protecting personal information, all Data Privacy Day Champions are working toward the common goal of improving individual and business consciousness toward respecting privacy, safeguarding data and enabling trust.  

“I believe strongly that privacy isn’t just one team’s job - it’s a collaborative, communal effort,” says Kavya Pearlman, Information Security Director at Linden Lab. “Many large organizations have had dedicated privacy teams, yet have ultimately failed in safeguarding consumer data and protecting user privacy, which is why it’s so important to us here at the Lab that privacy comes first at every turn - that it be woven directly into the fabric of our products, from the engineering level to the product level to the marketing level.”

In North America, the Data Privacy Day initiative is officially led by the National Cyber Security Alliance (NCSA), a nonprofit, public-private partnership dedicated to promoting a safer, more secure and more trusted internet. For more information about getting involved in Data Privacy Day and becoming a Champion, visit staysafeonline.org/data-privacy-day. You can also follow NCSA on Facebook and Twitter for updates and resources and use the official hashtag #PrivacyAware to join the conversation.

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About Linden Lab
Linden Lab develops platforms that empower people to create, share, and benefit from virtual experiences. Founded in 1999, the company first launched Second Life, the groundbreaking virtual world enjoyed by millions around the globe, in 2003, which has since gone on to boast nearly two billion user creations and a vibrant $500 million (USD) economy. The company further expanded its portfolio in 2017 with the public beta of Sansar, a free platform making social VR more accessible and immersive, available on Windows PCs and compatible with HTC Vive and Oculus Rift. For more about Linden Lab, its products, and career opportunities, visit its website.

About Data Privacy Day
Data Privacy Day began in the United States and Canada in January 2008 as an extension of the Data Protection Day celebration in Europe. Data Protection Day commemorates the Jan. 28, 1981, signing of Convention 108, the first legally binding international treaty dealing with privacy and data protection. NCSA, the nation's leading nonprofit, public-private partnership promoting cybersecurity and privacy education and awareness, leads the effort in North America. The Data Privacy Day initiative is made possible by generous support from our sponsors and is advised by a distinguished advisory committee of privacy professionals. For more information, visit staysafeonline.org/data-privacy-day/about.